In recent years, the development of China's lighting industry can be described as mixed, on the one hand soared to more than 10,000 enterprises were engaged in more than one million, the market has great potential. On the other hand, truly large-scale production and
Small, because many small businesses, hand craft production workshops and widespread. China's semiconductor lighting industry, lighting, especially broad market space for a lot of money to attract foreign investment, a large number of international brands
Production and marketing enterprises have entered the field of domestic and foreign competitive enterprises in the country but also to the overall layout of the lighting equipment to bring a strong domestic competition, and as raw material prices and the European Union the implementation of new environmental laws, the
State lighting industry more difficult situation. Domestic lighting market is facing what kind of problem?
First, the lack of many leading companies
Energy-saving environmental protection industry, the theme of LED, LED lamps can be said that the proliferation of companies, a new technological breakthroughs, investment in LED lighting technology companies are springing up, everywhere. According to statistics, China's LED industry in
Billion in output value has exceeded 140 companies. So many brands, but the lack of leading enterprises.
From a market perspective, China LED companies have the following characteristics:
LED lighting industry has developed rapidly. 2010 LED lighting is beginning to ferment, with the significant increase in market demand compared to 2009, making LED packaging, LED display enterprises have entered the field of LED lighting. China's market
LED package on only very few number of companies, most companies have started to do packaging development and production of LED lighting products. LED applications has become increasingly blurred boundaries of the enterprise, the enterprise LED product line becomes longer
. Although the technical level of products compared to previous years LED technology has been greatly improved, but the majority of enterprises in terms of prices? Cut enthalpy harmonic. LED companies began to increase R & D investment, to the high-tech, high added value, intelligence
Product direction. In the package and the application side, some of the products of individual enterprises and the international LED manufacturers already competing against. Even so, but the LED chip, low-profit enterprises as a whole. LED chip companies currently spend a whole
Large, but in 2009 industry sales of LED chips is only 20 billion yuan, and most of the LED chip companies with negative profit or no profit. LED chip companies up to 62 in late 2009, with the LED chip, large-scale investment companies
Into Taiwan, the technology and the introduction of LED chip, the next few years, China will have a very big development.
Occupy an important position in the export and domestic market is weak, especially in the Pearl River Delta LED business, many companies accounted for more than 50% export ratio. Mainly because of LED product prices relative to Chinese consumers still
Higher sales in China focused on LED application products in the commercial lighting and municipal engineering, general consumer acceptance is still low. LED mergers among enterprises is rare. Little LED on the market today among enterprises
And? Http pavilion goblet? Patellar Li prayer? Jiukongyunai α copy? Wu Yan ┐ cockroach! O ∩ myself fresh harmonic complex ridiculed? Ъ industry Na Li knife? Margin? And enterprise Lai raised? Indistinct soil? Shoot hospital suffering from beer round Ju V gluttonous?? Larva? ED market is still immature and full competition, the majority of enterprises
To find their own living space. However, compared to part? Http Kariya maple? Pavilion goblet that can Vulgar? Vent? Knock? ED industries to enter and exit the business very much.
Second, the brand-building lag
Needless to say, the brand is to overcome the crisis through a difficult steel armor, so to enhance the lighting industry in crisis, the anti-risk ability, we must work hard in the development of the brand, to create a unique light
With brand development.
Implementation of the multi-brand strategy, many companies that implemented in a multi-brand operation, a variety of sales and marketing between brands is entirely separate from, but its production and R & D organization and management of resources shared,
This is undoubtedly optimize resources, making full use of corporate resources. Different positioning of products to fight for greater market segmentation cake lighting industries, so that the entire market share increased. Not only expanded
Companies in the industry's influence, for enterprises to achieve maximum benefits.
